“I AM CHARTERED."

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In 2018, we asked leaders to “make their mark” through Chartered Managers. In 2019, our campaign will spotlighted the real career and life-changing outcomes CMgr brought managers and leaders. 

 

The I AM campaign focused on how Chartered Manager has changed the lives of real leaders, and positions the game-changing accreditation and Chartered Managers as the future of good leadership. 

The statement, “I am” reflects the current state of the Chartered Manager; not “I aim to be this”, or “I have these qualities”, or “I will be that”, but an embodiment of their full leadership potential. The leaders proudly declared: “I am empowered. I am confident. I am connected. I am ethical. I am intentional. I am the future. I am Chartered.”

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CAMPAIGN RESPONSIBILITIES:

• Conceptulisation of campaign concept, positioning, creative and advertising strategy

• Creation of campaign with creative agency

• Implementation of all advertising 

• Monitoring of all campaign activity

• Analysing and Reporting on advertising, website and KPI's