“ONE DONATION, HELPING ALL KIDS”

 

Due to the changes to the organisations brand, the website needed to be reskinned and aligned with the new creative direction. 

​

The website redevelopment needed to incorporate 3 working websites into one: 

• Fundraise for Sydney Kids 

• Bandaged Bear

• Sydney Children's Hospitals Foundation

​​

Moving our focus away from the entities and onto the four key pillars of what the organisations does:

• Supporting us

• Patients

• Community

• Research

​

The focus for the redevelopment was user experience, highlighting the organisations highest priorities and having clear messaging and CTA's. 

 

The project took 6 months and successfully launched in November 2021. 

​

​

KEY RESPONSIBILITIES:​​

• Develop new donate form structure and supporter journey

• Strategy development 

• Content creation 

• Approval and sign off of marketing material and branding with creative agency

• Work with developer on user experience and user interface

• Transition and supporter journey mapping

• Approval and sign off of website implementation

• Analysis and reporting on traffic, user experience, activity, revenue and KPI's